Workman Trading Co.

Overview

Recovered revenue−1.2%
$91,381

last 30 days, against the 30 before it

Recovery rate−6.4%
20.3%

630 orders from 3,101 conversations

Reply rate−0.9%
51.8%

median reply in 34m

Return on spend+3.5%
7.0x

$91,381 back on $13,078 all-in

Opt-out rate+18.0%
1.68%

52 people asked us to stop

Recovered revenue

Orders we can attribute to a conversation, by the day the order landed.

Last 30 daysPrevious period
Aug 3Aug 12Aug 22Sep 1
Average recovered order
$145
Discounts released
$2,079 · 2.3% of revenue
Handed to a person
216 · 13.5% of replies
Cost per recovery
$20.76

Where the carts go

Every abandoned checkout in the window, and what happened to it.

  1. Checkouts abandoned5,152

    Shopify told us the checkout went cold

  2. Conversations opened3,101

    Passed consent, the cart floor and quiet hours · 60.2% of the step above

  3. Shoppers replied1,605

    A real two-way exchange, not a delivery receipt · 51.8% of the step above

  4. Orders recovered630

    $145 average order · 39.3% of the step above

Why they didn't buy

Classified from the shopper's own words, not from a dropdown.

  • Sizing & fit30.7%48% recover
  • Price18.1%37% recover
  • Shipping cost12.2%40% recover
  • Product question11.5%46% recover
  • Just browsing10.6%12% recover
  • Delivery speed6.3%30% recover
  • Payment failed4.2%79% recover
  • Found it cheaper3.1%20% recover

Share of replies on the left; how often that objection ends in an order on the right. Sizing is both the largest and the best-converting — the agent is answering a question the product page should.

When they answer

Share of all replies by hour, in the shopper's own timezone.

12am6am12pm6pm11pm

Two peaks: before the shift and after it. Quiet hours end at 8am, which puts our first sends inside the 6–7am window where opt-outs run triple.

Recovered just now

CustomerObjectionOrderRecoveredWhen
Andre OrtegaPrice#224914$103
Bryce DuncanPrice#222743$60
Jesse TranPrice#225350$186
Andre McBridePrice#225244$45
Hector McBridePrice#223597$108
Hector BeasleyPrice#224661$142

Worth your attention

$7,684/mohigh confidence

Sizing is a third of every conversation, and it's one question

Sizing is the stated blocker on 30.7% of replies — the largest single reason by some way. The agent handles it well: those conversations recover at 47.5%, against 20.3% across the account. That is the problem. It is answering the same question 104 times a week because the product page does not.

Do this: Put the fit note on the tee template above the size selector, then watch whether the objection's share drops.